Becoming a Personal Shopper: How to Get Your First Clients
Are you crazy about fashion? Do you love sitting on the sofa and leafing through fashion magazines? When you see a friend who is badly dressed, do want to drag her to the shops and buy her a whole new wardrobe? Well, you’re plainly addicted to fashion!
So your ideal job could well be working as a personal shopper. Obviously, you need to have taste and a sense of style, and be up on all the latest trends. But this sort of work is well paid. To become a personal shopper, you must have all the right credentials and, above all, you need to make an effort to find your first clients. Here’s how to do it in three simple steps.
3 Ways To Help You Find Clients as a Personal Shopper
- Organise a free one-day event: the key word here is “free”. If you can arrange a day when you take a few potential clients around the shops giving advice, you can start to build up a reputation. Don’t give away all your tricks and don’t make as many suggestions as you would on a real working day, but do just enough to show off your skills.
- Promote yourself on social media: image is important for the personal shopper, there’s no denying it. So you’ll need to create an interesting Facebook page and focus heavily on Instagram. To do this properly, you’ll need to invest some time (and money) promoting your own personal brand on social media.
- Offer discounts and promotions: “Come shopping with me for a day, and I’ll give you a fashionable accessory.” “After one day’s shopping, you can enjoy a second day half-price.” These are just suggestions, but enticing clients with gifts and offers is always a good way to encourage them to trust you when choosing clothes.
The market for personal shoppers is very competitive, so you have to make the most of it.