Improving your online resume using effective SEO techniques

Are you sure that your digital resume follows the right SEO strategies, considering that the job market nowadays has shifted mainly in the online realm? No worries, because in this specific case, you don’t need to be a Search Engine Optimization specialist in order to improve and better position your online CV. “Search engine optimization, also known as “SEO,” is a strategy used to improve the traffic to a particular website from a search engine […] The concept for search engine optimization began in the mid-1990s when the Internet was in its early stages”. The SEO concept has obviously changed the way a resume needs to be elaborated, and that’s why you can find numerous templates and examples that will help you land more job interviews. Here are some simple rules that you can follow and improve your digital resume:

Personalize your resume using specific keywords 

In this first phase, no matter where you place your digital CV (social media, platforms, blogs) you should understand very well the job position, some of the company’s features and the skills that you want to highlight. Start using specific keywords that you found on the website of the organization for which you would like to apply and do the same for your skills, experiences and education. Knowing your target is very important.

Choose the most adequate style 

The style you choose to use will determine the message you want to convey and the way you will position yourself on the web. There are two different styles: chronological and functional. The first one focuses on the “a date-based list of past jobs, starting with latest first and this is considered best for those with no employment gaps”. Instead the functional format doesn’t follow a specific timeline and is suited for those who are planning to change their profession or want to avoid displaying relevant employment gaps. Choose the one that better reflects your experiences and professional persona.

The summary is an important part of your SEO CV 

This is maybe one of the most difficult part when writing a CV, because it has to be an abstract of your entire resume. It’s one of the first things that a recruiter reads and he or she should be able to quickly identify the main keywords that show your skills match the employer needs and requirements. While being SEO friendly therefore technical and precise at the same time it should be compelling and eye-catching.

The part dedicated to your skills 

Organize and catalogue your skills based upon each job offer. So, apply the right variations when needed. Online you can find specific keywords in terms of soft, hard and digital skills that you can include in your CV. Always make sure that your skills match the role, but feel free to add also skills that can enrich your resume even if they go beyond the recruiter’s requirements.

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