Social Media: Do’s and Don’ts for Jobseekers

When it comes to job hunting, social media can be your worst nightmare or your best friend. Here’s how to make the most of social media as a jobseeker.

Do:

1. Follow companies and organisations in the sector you want to work in

Connecting with relevant industry players means you can stay up to date with the latest trends and issues in your chosen sector, as well as gaining insight into available jobs.

Following accounts relevant to your dream role offers an industry introduction, and a chance to engage in discussions within your field. This knowledge and engagement will give you an advantage over other applicants.

2. Focus on relevant social platforms

Tailor your social media efforts to the field you want to work in rather than trying to use as many platforms as possible.

If you want to work in a visual industry, try Pinterest or WeHeartit – these sites are equally useful as better-known counterparts Twitter and LinkedIn for making meaningful business connections and seeking out opportunities.

3. Create a professional Twitter account

Prospective employers aren’t interested in what a great weekend you had with #bae, so create a professional account that highlights your attributes as a potential employee and demonstrates your specialist interests.

A little personality and colour is helpful, but a separation between personal and professional identities is definitely a good idea.

4. Set up a LinkedIn account

A surprising number of jobseekers don’t take advantage of professional networking website LinkedIn – make sure you’re not missing out!

LinkedIn is a great way to connect with others in your field and highlight your best qualities as a potential employee. Think of it as an online CV and search for jobs that accept ‘one click’ applications via the LinkedIn platform.

Don’t:

1. Post photos or opinions that would upset your grandmother

Treat all social media as a reflection of yourself and the life you lead. If you don’t think your grandmother would appreciate that party pic or your niche social commentary, chances are an employer wouldn’t be too impressed either.

2. Use terms like ‘unemployed’ or ‘jobseeker’ in bios

Aim to showcase your best qualities as a professional by using positive language and highlighting your skills. It doesn’t matter whether you’re employed in the field or not right now – what’s more important is sounding like somebody who’s knowledgeable and interested.

3. Forget to interact on social media

Setting up a social media account and not using it is as bad as never signing up at all. A stagnant presence on social media can do more harm than good, so make sure you’re interacting and participating.

The most successful digital networkers are proactive – they make themselves known to companies and recruiters rather than relying on employers approaching them on social platforms.