How to become an Influencer

The term influencer describes a person with a large number of followers on social networks like Instagram or Twitter.

The influencer talks to his followers about specific topics. You can talk about travel, lifestyle or fashion. An influencer is an expert in that field.

Becoming an influencer: some useful tips

As an influencer you need to identify a topic you’re an expert and well-informed. You need to investigate further and find a niche of the market you can talk about. This is where it becomes important to specialise. When you’re ready, you need to identify your target audience and start talking. This should not involve pontificating or giving “life training”. The influencer shares ideas, stimulates creativity in others and is always connected. Take inspiration from those who have been successful before you.

Create your own brand, which should be easily recognisable and related to your field of expertise. Make your personal branding your lifestyle. In your journey towards becoming an influencer, any content that you share on social media should be engaging, and should encourage sharing among your followers. Experiment on social media and see what your followers react to best. Listening to and accepting the comments of your community is another important aspect.

Especially when you are just starting, it is important for your followers to realise that you are an ordinary, straightforward person, ready to help those who follow you and to listen to advice. You’ll need to be patient, and not deliberately create content aimed at gaining followers and making money. Indeed, social media are full of people trying to become influencers; you need to find a way in and stand out from the rest.

Our final tip on how to become a good influencer is to pick a subject you feel really passionate about. As the old Chinese proverb says: Choose a job you love and you’ll never have to work a day in your life.