Careers advice

How to use social media to build your personal brand

Personal branding means turning yourself and your passions into your business card. But there are some things to keep in mind.

Using social media to build your personal brand means using your social accounts as a business card. However, it’s not easy to manage all of them properly.

Your use of social media may be superficial, misguided, or worse, counterproductive. Each platform needs its own specific content. Personalising your posts and settings helps you to reach a wider audience and shows off your abilities.

How to be good at personal branding

The first step when you start a path to personal branding is to know them well . You must spend time studying each platform and its style to create content that is perfectly suited to it.

On Twitter, you have to tweet with influencers and create interesting content that stimulates discussions. On LinkedIn, it’s important to updated your profile, participate in discussions, and publish no more than one post each week.

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Different story for Facebook and Instagram. They are generally considered more entertaining social networks, but they have lots of potential.

Both social networks can show you as a person and not just as a professional. Through posts and sharing you can show your interests what you care about.

On Instagram, for those interested in becoming leader in the fashion industry, there are even more possibilities. By posting photos of styles, outfits, or suggestions of what to wear, you can show off your tastes and your initiative. Instagram is the perfect place if you want to become a fashion blogger.

What the really matters is to show yourself as you are. But be smart about it. Don’t lie about your passions or what you truly enjoy. Be yourself. The important thing is knowing how to show yourself in a way to stand out your potential.